A mobile app to reignite the spirit and flame of the Cameroon soccer team fans
A mobile app to reignite the spirit and flame of the Cameroon soccer team fans
A mobile app to reignite the spirit and flame of the Cameroon soccer team fans
Cameroonian soccer fans are known for their unwavering pride in their national team, often referred to as "The Indomitable Lions." However, after a string of losses and the retirement of some key players, the team's glory days started feeling distant, and many fans like myself lost their once-fiery enthusiasm. So, when I was approached to design a digital experience for the team, I saw it as a way to reconnect myself and many other fans with those old days we used to celebrate in family the victories of our Indomitable Lions and reignite our flame.
Cameroonian soccer fans are known for their unwavering pride in their national team, often referred to as "The Indomitable Lions." However, after a string of losses and the retirement of some key players, the team's glory days started feeling distant, and many fans like myself lost their once-fiery enthusiasm. So, when I was approached to design a digital experience for the team, I saw it as a way to reconnect myself and many other fans with those old days we used to celebrate in family the victories of our Indomitable Lions and reignite our flame.
Problem
How might we design a low-cost, low-maintenance platform that provides an immersive experience for fans, making them feel deeply connected to the Cameroonian soccer team?ner
Outcome
A mobile app that makes it easy to check the status of the team, their news and matches, while allowing the Federation to generate more revenues at a low cost by selling their accessories and promoting their partners.
Role
Product Designer
Timeline
5 Weeks
High-Level Goals
01.
Create a digital experience that reignites fans’ passion for the team by making them feel closer to the action and the players.
02.
Build a self-sufficient, low-maintenance platform that the federation could manage with minimal resources.
03.
Ensure accessibility and implement local payment options to support sales, especially for fans without credit cards.
Final designs
Final designs
After countless “What if we add this too?”, “And that?”, and “Maybe this as well?”, we finally arrived at a solution that neatly addresses each party's concerns, offering a simple, memorable and low-cost solution.
After countless “What if we add this too?”, “And that?”, and “Maybe this as well?”, we finally arrived at a solution that neatly addresses each party's concerns, offering a simple, memorable and low-cost solution.
1.0.1 - Onboarding: Intro video
1.0.1 - Onboarding: Intro video
1.0.1 - Onboarding: Intro video
1.0.2 - Onboarding: Select country
1.0.2 - Onboarding: Select country
1.0.2 - Onboarding: Select country
1.0.3 - Onboarding: Enter contact
1.0.3 - Onboarding: Enter contact
1.0.3 - Onboarding: Enter contact
1.0.4 - Onboarding: Verify phone number
1.0.4 - Onboarding: Verify phone number
1.0.4 - Onboarding: Verify phone number
Simple onboarding
for everyone
Simple onboarding
for everyone
Having found that most people in Cameroon do not use their email addresses frequently and therefore forget their passwords really often, it was essential to design a login process that is both simple and well-suited to their needs
Having found that most people in Cameroon do not use their email addresses frequently and therefore forget their passwords really often, it was essential to design a login process that is both simple and well-suited to their needs
1.0.5 - Home: Section 1
1.0.5 - Home: Section 1
1.0.5 - Home: Section 1
1.0.6 - Home: Section 2
1.0.6 - Home: Section 2
1.0.6 - Home: Section 2
1.0.7 - Home: Section 3
1.0.7 - Home: Section 3
1.0.7 - Home: Section 3
1.0.8 - Home: Section 4
1.0.8 - Home: Section 4
1.0.8 - Home: Section 4
A comprehensive overview in a single, easy scroll.
A comprehensive overview
in a single, easy scroll.
A comprehensive overview in a single, easy scroll.
With the federation's goal of displaying as much information as possible, it was crucial to structure the content so users could easily find everything they need without much effort. This setup allows users to view upcoming and past matches, browse accessories, and read articles—all on a single, well-organized page.
With the federation's goal of displaying as much information as possible, it was crucial to structure the content so users could easily find everything they need without much effort. This setup allows users to view upcoming and past matches, browse accessories, and read articles—all on a single, well-organized page.
1.0.9 - Cart: step 1
1.0.9 - Cart: step 1
1.0.9 - Cart: step 1
1.1.0 - Cart: step 2
1.1.0 - Cart: step 2
1.1.0 - Cart: step 2
1.1.1 - Payment
1.1.1 - Payment
1.1.1 - Payment
1.1.2 - Purchase confirmed
1.1.2 - Purchase confirmed
1.1.2 - Purchase confirmed
Choose the payment method that works best for you.
Choose the payment method
that works best for you.
Choose the payment method that works best for you.
With more than 90% of the population living without a debit card, the use of classic methods of payment wasn’t suitable. That’s why I focused on offering a variety of payment options, making it easy for everyone to purchase a product.
With more than 90% of the population living without a debit card, the use of classic methods of payment wasn’t suitable. That’s why I focused on offering a variety of payment options, making it easy for everyone to purchase a product.
Discovery and Research
Discovery and Research
At the beginning of this project, I had some assumptions based on my experience with soccer fans. However, it was essential to conduct a thorough discovery phase to define not only the needs and expectations of the users but also those of the stakeholders.
At the beginning of this project, I had some assumptions based on my experience with soccer fans. However, it was essential to conduct a thorough discovery phase to define not only the needs and expectations of the users but also those of the stakeholders.
01
01
Competitor Analysis
Competitor Analysis
I researched several popular soccer club apps (PSG, Real Madrid, Bayern, Inter Milan) to identify what had been successful in keeping fans engaged. From my findings, I noticed that many of these apps share information through simple articles and maintain user engagement with short videos of the team.
I researched several popular soccer club apps (PSG, Real Madrid, Bayern, Inter Milan) to identify what had been successful in keeping fans engaged. From my findings, I noticed that many of these apps share information through simple articles and maintain user engagement with short videos of the team.
02
02
Survey Insights
Survey Insights
To capture a broader perspective, I sent out a survey that gathered 53 responses from fans across various age groups. I wanted to understand what fans were most passionate about. Results showed:
To capture a broader perspective, I sent out a survey that gathered 53 responses from fans across various age groups. I wanted to understand what fans were most passionate about. Results showed:
+90%
+90%
Wanted to know more about the team news, their state of mind, and their goals.
Wanted to know more about the team news, their state of mind, and their goals.
+58%
+58%
Never bought tickets to matches because they didn’t know where to buy them.
Never bought tickets to matches because they didn’t know where to buy them.
03
03
Stakeholder Mapping
Stakeholder Mapping
When I spoke with the federation, I learned they weren’t looking for a high-maintenance solution. They wanted a platform that didn’t require a lot of support. Knowing this allowed me to start brainstorming ways to make the platform efficient and low-touch.
When I spoke with the federation, I learned they weren’t looking for a high-maintenance solution. They wanted a platform that didn’t require a lot of support. Knowing this allowed me to start brainstorming ways to make the platform efficient and low-touch.
Ideation & sketches
Ideation & sketches
With pen and paper, I sketched layout concepts to combine match updates, news, and promotions seamlessly. Initially aiming for an innovative experience, a brainstorming session with a friend developer confirmed the technical challenge of providing reliable data affordably. This led us to explore low-cost APIs, balancing user experience with functionality.
With pen and paper, I sketched layout concepts to combine match updates, news, and promotions seamlessly. Initially aiming for an innovative experience, a brainstorming session with a friend developer confirmed the technical challenge of providing reliable data affordably. This led us to explore low-cost APIs, balancing user experience with functionality.
1.1.3 - Sketches
1.1.3 - Sketches
1.1.3 - Sketches
First prototype & unexpected insights
First prototype & unexpected insights
With time constraints, I quickly developed a prototype based on the initial user and stakeholder research. Yet, early user testing revealed an unexpected truth: fans prioritized straightforward access to match information over detailed news and behind-the-scenes updates, even though they had expressed interest in these during the survey. Testing also showed a lack of excitement around the initial layout, which didn’t highlight the merchandise and ticketing options as effectively as users would have liked.
With time constraints, I quickly developed a prototype based on the initial user and stakeholder research. Yet, early user testing revealed an unexpected truth: fans prioritized straightforward access to match information over detailed news and behind-the-scenes updates, even though they had expressed interest in these during the survey. Testing also showed a lack of excitement around the initial layout, which didn’t highlight the merchandise and ticketing options as effectively as users would have liked.
1.1.4 - Home: before
Initial Home
Initial Home
The design focused heavily on articles, overlooking the key user need for information on past and future matches. Additionally, some elements were confusing, and offers were too hidden, limiting the federation’s ability to drive sales.
The design focused heavily on articles, overlooking the key user need for information on past and future matches. Additionally, some elements were confusing, and offers were too hidden, limiting the federation’s ability to drive sales.
1.1.5 - Home: after
Final Home
Final Home
In this version, the upcoming matches are easy to find, and new products in the sale are prominently displayed. While the layout leans heavily on sales, it successfully generates the excitement needed to keep users returning to the app more frequently.
In this version, the upcoming matches are easy to find, and new products in the sale are prominently displayed. While the layout leans heavily on sales, it successfully generates the excitement needed to keep users returning to the app more frequently.
1.1.6 - Post: before
Initial Post
Initial Post
This version aimed for simplicity and a community-driven feel, but missed the mark as users didn’t recognize many of the features or found them irrelevant. Additionally, some test users expressed a desire to save articles, see others' opinions, and adjust font size to better read.
This version aimed for simplicity and a community-driven feel, but missed the mark as users didn’t recognize many of the features or found them irrelevant. Additionally, some test users expressed a desire to save articles, see others' opinions, and adjust font size to better read.
1.1.7 - Post: after
Final Post
Final Post
With a shift in article sources and the need to reduce visual noise, an action bar was introduced. Additionally, given our end users span ages, prioritizing accessibility was essential. We added options for adjusting text size and contrast, allowing users to tailor the experience to their needs anytime.
With a shift in article sources and the need to reduce visual noise, an action bar was introduced. Additionally, given our end users span ages, prioritizing accessibility was essential. We added options for adjusting text size and contrast, allowing users to tailor the experience to their needs anytime.
Final Testing and Impact
Final Testing and Impact
In the final round of user testing, I saw fans react positively. The revised layout created a palpable sense of excitement, and several users even inquired about the app’s release date, eager to use it for live updates and merch purchases. The addition of curated collections and easy access to legendary game replays left fans delighted and engaged.
In the final round of user testing, I saw fans react positively. The revised layout created a palpable sense of excitement, and several users even inquired about the app’s release date, eager to use it for live updates and merch purchases. The addition of curated collections and easy access to legendary game replays left fans delighted and engaged.
1.1.8 - Multiple screens
Outcomes and Lessons
Outcomes and Lessons
Ultimately, while the app didn’t go live due to some complications between the federation and the technical team, this project was a powerful reminder of the importance of user insights and adaptability. Seeing users light up with excitement during testing made the experience immensely rewarding. Watching fans reignite their passion for their team—even if just within the test phase—reinforced why I love this work.
Ultimately, while the app didn’t go live due to some complications between the federation and the technical team, this project was a powerful reminder of the importance of user insights and adaptability. Seeing users light up with excitement during testing made the experience immensely rewarding. Watching fans reignite their passion for their team—even if just within the test phase—reinforced why I love this work.
Key Learnings
Key Learnings
This was a journey in itself, taking me through unexpected turns and rewarding discoveries. And while it may not have launched, the lessons and insights gathered will continue to fuel my passion for creating simple user-centered experiences.
This was a journey in itself, taking me through unexpected turns and rewarding discoveries. And while it may not have launched, the lessons and insights gathered will continue to fuel my passion for creating simple user-centered experiences.
01
01
Trust Your Research but Be Ready to Pivot:
Trust Your Research but Be Ready to Pivot:
Early user feedback gave me insights we hadn’t anticipated and by pivoting quickly, helped me delivered a solution that was truly aligned with user needs.
Early user feedback gave me insights we hadn’t anticipated and by pivoting quickly, helped me delivered a solution that was truly aligned with user needs.
02
02
Adapt to Local Contexts
Adapt to Local Contexts
Sometimes, the right design choice is simply practical. Implementing local payment methods and a password-free login system ensured the app met fans where they were.
Sometimes, the right design choice is simply practical. Implementing local payment methods and a password-free login system ensured the app met fans where they were.
03
03
Never Underestimate Testing
Never Underestimate Testing
Testing unlocked deeper layers of understanding and excitement, validating our decisions and revealing the emotional connections that made this project special.
Testing unlocked deeper layers of understanding and excitement, validating our decisions and revealing the emotional connections that made this project special.
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